{{ item.title }}
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{{ copy.homeCta }}New arrivals
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Coming next
On the list. You buy first
One of each, as always. The list gets a full 24 hours before anything goes public.
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On the list. Watch your inbox.
Prima sees these a day early
One hundred women, {{ primaPrice }} {{ primaPeriod }}. They can buy anything above a full day before it appears here.
That code isn't right.
Styled, then rehomed
SecondaAmorette, in your inbox
New pieces go up in small batches. Get them before Instagram does.
Only when there's something worth opening.
You're on the list. You'll see new pieces first.
About
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Happy shopping. Ciao,
Where it comes from
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On buying secondhand
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Sizing & fit
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Underarm to underarm with the piece laid flat, then doubled to give the full way around.
Across the narrowest point of the waistband, laid flat, then doubled to give the full way around. Unstretched unless noted.
Shoulder to hem on tops. Waistband to hem on skirts and trousers.
New with tags, excellent, or good. Anything I can see is listed.
Between two sizes? Ask me or DM @byamorette first. Sales are final, so please feel free to reach out.
Shipping & policies
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Studio
Not that one. Try again.
Set your passcode in Tweaks. Nothing here is visible to shoppers.
Signed in, every edit saves straight to your Supabase database as you type: permanent, and live on the shop immediately. Photos upload to Supabase Storage. Export JSON any time as a backup; the database is the real record.
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Where does this one go? Something special can go to Prima first. Members buy it for a day before anyone else sees it.
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Tags you've used: click to add
{{ row.shotCount }}. Drag to reorder: editorial first, flat lay last. The first is the main image
{{ storyCount }}
Write a story and upload photos to it. Drag photos into the Layout list under the text to place them, and drag blocks there to reorder. Blank line between paragraphs; > at the start makes a pull quote.
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Layout
Drag a photo from above onto a block to place it just before that block, or onto the end. Drag blocks up and down to reorder.
Schedules your first three available pieces a minute apart so you can watch the whole sequence. Set them three minutes out to see the countdown tick and the pieces return to the shop; twenty hours out to see the member window, where the public gets a countdown and a member can buy.
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Member codes · {{ primaCodeCount }}
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Set a piece's Goes public date and it stays off the shop until then. Members can see and buy it for the 24 hours beforehand, using their own code from the list below.
Wants telling when a piece goes live · {{ reminderCount }}
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No signups yet.
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Everything sent through the contact form. Click an email to reply, and mark it handled when you're done.
No enquiries yet.
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When a piece sells, copy its review link and send it with the tracking number. New notes arrive here hidden. Publish the ones you love and they appear on the Reviews page and beside the piece in the archive.
Review links for sold pieces
Nothing sold yet.
No notes yet.
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These answers appear on the FAQ page and are published as schema.org structured data, which is what Google's FAQ results and AI search assistants read. Products and prices are published the same way, automatically.
Every heading and paragraph on the site that isn't part of a product. Edits save as you type and go live immediately. Clear a field to restore the original wording.
Logo style
Changes the wordmark in the header, menu, footer and here. Saves straight away.
Playback speed applies to the homepage film and the coming-soon background. 1 is real time; lower is slower.
The editorial pictures: category tiles, the campaign image, page headers, the Seconda cover and styling shots. Same as products: uploads go to Supabase, and only you can change them.
Campaign image on the homepage:
Category tiles on the homepage:
Two wide images above the shop grid:
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Diagnostics
Tests each connection and reports exactly what fails.
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Back up
Download the whole catalogue as JSON, a snapshot to keep or hand to a developer. Supabase holds the live record.
Restore
Nothing in your bag yet.
Back to the shop{{ item.title }}
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One of one
Shipping
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All sales final
No refunds, returns or exchanges. Ask me anything before you buy. I'd much rather answer. Read the FAQ.
Questions
Write to me or DM @byamorette. Replies within a day or two, Italy time.
Got it. Grazie.
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Ciao,
Reviews
Every piece here is the only one. These are the notes that came back once it arrived.
The first letters are on their way.
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A note for Amorette
Tell me how you wear it, where it has been, what someone said when they saw it. The loveliest notes are published here and beside the piece in the archive, with your first name and city only.
Grazie.
I read every one. If yours goes up, you'll find it on the reviews page and beside your piece in the archive.
Ciao,
Styling
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Book a session
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Your Prima discount applies: enter your code at booking
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Looks we built together, shared with permission.
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Partnerships
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Enquire
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Noted. Grazie.
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FAQ
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Still unsure? Ask me or DM @byamorette.
Archive
Pieces that went home with someone else.
Sold
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One of one
Sold. This one found its home
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Measured flat, by hand. Pre-loved pieces rarely size like new ones. Compare these to something you already own and love.
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All sales are final. No refunds, returns or exchanges. Buyer pays shipping plus any duties or import fees. Everything travels tracked. Full policy.
Questions before you buy? Ask me
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Nothing in this section yet.
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More from Seconda
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Nothing matches that yet. Try a fabric, a colour, or a city.
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Amorette
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Places
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Heather Tammaro
Take a place
Places open shortly. Leave your name and you'll be offered one first.
Noted. I'll write when a place opens.
Unlocked. You see everything first
That code isn't right. Check the email, or write to me.
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Say you're interested
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Noted. Grazie.
You'll hear about dates before anyone else. Numbers will be small.
Nothing matches that filter yet.
Coming next
On the list. You buy first
One of each, as always. The list gets a full 24 hours before anything goes public.
{{ item.title }}
On the list. Watch your inbox.
Prima sees these a day early
One hundred women, {{ primaPrice }} {{ primaPeriod }}. They can buy anything above a full day before it appears here.
That code isn't right.
Nothing here
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While you're here
New with tags
Never worn. Original tags still attached.
Excellent
Worn and loved, but you'd struggle to tell. No marks, no pilling, no repairs.
Good
Clearly lived a life before you. There may be a small mark, a little softening, or a tidy mend, and I'll always tell you exactly what and where in the notes.
Everything here is secondhand and one of one. Vintage isn't meant to be perfect. If something would bother me, it doesn't make it onto the site.
This piece
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Measured with the piece laid flat. Chest, waist and hip are the full way around; the number in brackets is straight across the front.
Body measurements
A guide to the body each size fits, not the garment itself. Pre-loved pieces often run differently from modern sizing, so trust the flat measurements above first. Compare them to a piece you love wearing, and allow a little room anywhere you like ease.
| Size | Bust {{ unitLabel }} | Waist {{ unitLabel }} | Hip {{ unitLabel }} |
|---|---|---|---|
| {{ r.name }} | {{ r.bust }} | {{ r.waist }} | {{ r.hip }} |
Size conversions
Most of what I find carries an Italian or French label, and plenty carries none at all.
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|---|---|---|---|---|---|---|---|---|
| {{ r.name }} | {{ r.it }} | {{ r.fr }} | {{ r.de }} | {{ r.uk }} | {{ r.us }} | {{ r.au }} | {{ r.jp }} | {{ r.dk }} |
Still unsure? Send me a note. I'll measure anything again and answer honestly. All sales are final, so I'd rather you asked.
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