I started out in New York with no budget and a lot of ideas, so I thrifted and borrowed and shopped my own closet, and somewhere along the way I got hooked on finding clothes with a point of view.
Amorette is where those finds go now, whether I came across them at a market here in Italy, picked them up in Paris or Greece, or styled them for a shoot and couldn't bring myself to keep them. It's a little love affair, and you'll know it when you see it.
I go for good fabric, mostly denim, cotton, silk, wool, cashmere and linen, and my palette runs neutral until summer, when I let myself go into colour and pattern. Some of it has been worn and loved before and some has never been worn at all, and I love that these clothes get to go on living somewhere new.
I want buying this way to feel easy, because every piece is the only one and you'll know pretty quickly whether it's a yes for you.
xx Heather
Where it comes from
Every piece is found by hand, one at a time, at markets, from small sellers and in closets across Italy and Europe. Nothing is bought in bulk. So the rail is a real mix: true vintage, recent pieces from labels you'd recognise, deadstock that never sold, and finds with no label at all. Each listing says honestly what the piece is and what condition it's in.
Markets and thrift
Most of what you see comes from rails I went through by hand, whether that's a Tuesday market or a little shop with no sign on the door.
Small makers
Sometimes I meet an artisan who has never got round to building a shop of her own, like a woman who makes twelve of something a year and has no way for you to find her, so I photograph her work properly and bring it here.
From the shoots
Some pieces come from shoots I styled, or were gifted to photographers and stylists I know and then sat in a cupboard after being worn once for the camera, if that, and I'd much rather see them out in the world.
Made by hand
These are one-offs and mended things, and I love a visible repair because it tells you somebody cared enough to keep the piece going.
